For now, finding space to advertise CBD Oil can be slim. Platforms like Google Ads, Facebook and Amazon have all banned advertising the highly popular, unregulated industry.
Because of this – SEO has been the ‘go-to’ advertising platform for pretty much all cannabis-derived products resulting in a highly competitive, and spendy initiative.
Is SEO Good for CBD Companies?
Yes and no. For those who have a lot of cash in their back pockets, there’s a chance you might be able to break into the top 3 pages of Google for keywords like ‘buy CBD oil, organic CBD oil, etc.’ If you’re working on slim to no advertising budget you might as well save your cash and pray that FDA gets off their backsides and puts forth some clear regulation that way you can paid advertising which if strategically done, can result in some nice growth for less than an SEO campaign.
Why does SEO Cost so Much for CBD businesses?
GOOD SEO is already expensive on its own. When you add competitors with deep pockets to the mix who have the cash on hand to be featured in major publications (who offer mass SEO benefits) and are running thin on cash, you may as well go another route, or try to target some of the lower hanging, less competitive fruit.
It’s safe to say that the big players in the CBD space spend more than $100K/mo or $1.2M/year on their SEO efforts. For those who are rocking,’ the SEO came,’ the return is massive, with some CBD companies reporting to rake in over $60M per year. Most of that growth can be attributed to SEO.
Are you ready to bite the bullet? If so, dig deep into your pocketbook and be prepared for a wild ride.
Looking for another route? Consider selling ‘HEMP ONLY’ oil. By eliminating the THC component you’ll be able to participate and significantly more advertising platforms.
Remember, SEO is a marathon – not a sprint. The CBD SEO marathon is the biggest marathon you’ll ever experience…